Lucio Dias Ribeiro

I am a Marketing Professional looking for Online Marketing Management/Consultant opportunities where I can effectively utilize my expertise in Advertising, Online Marketing, Promotion and Relationship/Direct Marketing to build up efficient, profitable and remarkable strategies and campaigns.

QUALITY ATTRIBUTES

• Passionate supporter of internet as media. Creator and owner of websites as MarketingEasy.net (Top Google result for Marketing Australia, SEO Australia, SEM Australia), AustraliaSportsCentre (sports portal) and Winstons Pet Food (e-commerce)
• Expert Author on ezinearticles.com, Project editor of marketing on DMOZ and Best Of The Web Directory
• Online Reputation Management Specialist
• Qualified with Masters Degree in Business.
• Experience gained in Advertising, Online Marketing, Direct Marketing and Promotional Marketing
• Online Marketing experience including Online Strategic planning, Project management, SEO, SEM, Email Marketing (Database management – Opt-in/out – spamming control and testing analyse), Analytics (Google Analytics, Google Webmaster), Web Content Management and E-Commerce.
• Creative Strategic Planner, Management of Product Lines and tactic implementation. Strong background with Brand Management and Sales Team Support.
• Personal Attributes include: Dynamic, strategic thinker, personable, confident, organized and passionate about Marketing and Advertising.

Professional experience

Aug/2007 – Current

Marketing West, Melbourne - Online Marketing Director
Marketing West is a TV and online entertainment distribution company with a high focus on wireless and Mobile entertainment distribution.

• Negotiation of Online web traffic purchases and liaison with online marketing suppliers
• Data analyses
• Management and maintenance of relationship with Search Engines as Google, Yahoo, Microsoft, AOL
• Relationship with third parties statistics and analyses software and tools
• Development of new marketing agreements with online providers
• Preparation and execution of marketing plans and strategies
• Product Management experience within developing Internet Products and technologies
• Development and launch new products for new targets and markets
• Development of Ecommerce websites

Oct/2005 – Jul/2007

GAPBuster Worldwide, Melbourne - Marketing Supervisor
World’s leader company in Customer Management, GAPBuster provides services to help organizations to drive improvement in their customers service. GAPBuster is present in more than 30 countries, with more than 60 clients worldwide.

• Prepared medium and long term strategies for all markets
• Constructed annual marketing scheduling and budget of tactical marketing activities in individual markets.
• Testing, Analysis and interpretation of data to determine market focus, KPI’s and campaigns results
• Management of all campaigns with complete implementation reviews on all campaigns and providing feedback on the campaign status.
• Management of multiple projects and negotiation with different internal staff within different levels and budgets.
• Web traffic management and analysis
• Management and implementation of all Search Engine Marketing (SEM/CPC) and Search Engine Optimization (SEO), monitoring and reporting on activities completed each month, presenting all relevant metrics
• Forming alliances with key online partners through Affiliate programs, co-registration and database brokerage
• Use of web Content management System to produce Relationship Email marketing, Newsletters and bulk communication for Marketing Campaigns.

Dec/2004 – Sept/2005

A1 Brazil, Sao Paulo/Brazil - Business and Marketing Consultant
• I was contacted by the President to assume VP Business position.
• Due to my decision to move to Australia I was hired as consultant to redevelop brand positioning also the restructuring of the operational workflow.
• Implementation of 4 steps plan:
1. Brand Audit - health check on the brand assets using online research, surveys and analysis of enquires.
2. Positioning - primary output of Audit, new positioning using strategic and tactic plan
3. Alignment - coordination of all efforts to re-brand using internal training and redesign of materials
4. Expression - detailed Direct Marketing and PR strategy, including pre releases approvals and events coordination.

• Reinvented targeting efforts contemporizing brand and contributing to 20% budget/client increases in a declining sector.
• Launched a series of targeted material increasing the awareness of different products
• Creation of a exclusive Newsletter using limited editions with limited subscriptions

Nov/2001 – Dec/2004

McCann Relationship Marketing Partners, SP/Brazil - Director of Operations

• Responsible for restructure the agency workflow (known then as Sun MRM and recently acquired by McCann-Erickson) and re positioning within the market.
• Headed Operational Department of 18 people and oversaw $10,000K/year clients/fee.
• Operational Department included Administrative, Planning, Client Services, Traffic, Print Services and Graphic Design
• Managed the administrative restructure suffered by the agency and implemented a new workflow system according to the agency’s plan.
• Under the new restructure the agency reached number 1 for Awards received and number 2 for revenue in South America.
• Intrinsically involved in the campaign strategic planning
• Managed the local consolidation – MRM with Thunderhouse Agency (the online branch of McCann Erickson)
• Responsible for online strategies and tactical implementation
Clients: General Motors, NET Broadcast, Microsoft, Nokia, AMRO Bank-Real, Nestle, Intel, MasterCard, among others.

Nov/2000 – Oct/2001

Marketing and Events Coordinator - Promotional Centre, Sao Paulo/Brazil
• Advertising planning, tracking and budgeting of promotions
• Planning and coordinating training seminars
• Coordination of internal sales and marketing conferences and international training
• Event management of national functions for up to 1000 attendees.

May 2000 – Nov/2000

Account Manager and Business Development - Youp Design (WEB Agency), Sao Paulo/Brazil
• Online Planning and account management.
• Website construction and monitoring
• New clients prospects

June 1998 – May 2000

RTVC traffic/Account services - Ammirati Puris Lintas / Lowe Lintas & Partners Sao Paulo/Brazil

Feb 1997 – March 1998
Account Executive / Planner - Fabrica de Idéias, Sao Paulo/Brazil

Education and Professional Qualifications

2003 – 2004 Master in Business with special credits
• Business Development
• Product Management
IBMEC (Brazilian Institute of Capital Market), Sao Paulo-Brazil

2002 – 2003 Latu Sensu Management Pos Graduate studies
UNIP, Sao Paulo – Brazil

2000 – 2001 Latu Sensu Finance Pos graduate studies
Business School of Sao Paulo (BSP), Brazil

1998 – 1999 Diploma of Advertising and Marketing
ESPM (Superior Institute of Advertising and Marketing), Brazil

1993 – 1997 Bachelor of law
Universidad Braz Cubas – Sao Paulo - Brazil

Languages
Native Portuguese
Fluent in written and spoken English
Fluent in written and spoken Spanish
Familiar with Italian