1. Bulldog watching TV

Published on August 1 , the video mind-blowing was discovered this week, and most of its nearly 1.2 million views were recorded in the last four days .

What happens in the video? Exactly what is written in the title. A bulldog watching television. Sat. Somebody get him a VB, please.

2. Acapella Cover

This guy, Mike Tompkins, does  a cover of two songs: “Teenage Dream ” Kate Perry ” Just The Way You Are ” Bruno Mars.

That was cool, however cooler is to know that he simulates all the instruments with his mouth.

Published August 19 , the video has reached nearly 800,000 views.

3. Stinson Beach Giant Bubbles

This is for those who like to spend time in discussing “real or fake? “. However, Sterling Johnson, the guy who created it in Stinson Beach , California, is an expert in soap bubbles.

Published August 14 , the video has reached nearly 700,000 views.

4. Roger Federer Gillette trickshot

The ” viral ” form Gillette(Nike or EA Sports’ style), continues to maintain a position in the ranking of the most watched of the week.

Also within the discussion of  “real or fake? ” and, of course , the presence of Roger Federer.

Published August 16 , the video has already reached 5.9 million views.

5. Scott Pilgrim Vs Matrix
Entering the rankings this mashup uses scenes from the trilogy “Matrix” with the audio in full, the trailer “Scott Pilgrim Vs The World “.

The detail is that it is not just something thrown on top of each other, but with lip sync  perfectly executed.

There are almost 200,000 views since August 17 .

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Michael Arrington has argued that “privacy is already really, really dead.” He wrote

Everything we do, everything we buy, everywhere we go is tracked and sitting in a database somewhere. Our location via our phone, or our car GPS. Our credit card transactions. Everything.

I agree.
That’s my answer for companies – Online Reputation management

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Last week I was at ADMA Forum in Sydney as Social Media Manager for the event.

As the Social Media Manager for the event I was lucky enough to have a bird’s eye view as local and international visitors shared a similar theme.

However even luckier to have a quick chat to Mr. Stan Rapp.

If you don’t know who’s Stan Rapp, let me give you some breeze.

He is a global marketing icon and seven-time author. He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century and is a member of the DMA Hall of Fame.  He is co-founder and for 23 years was CEO of Rapp Collins (recently rebranded RAPP).

His global bestseller, MaxiMarketing, first predicted the change from mass marketing to a new one-to-one model a generation ago.

Other books followed, each with fresh insight into the  turnaround from arms-length bombardment of consumers to data-driven, relevant, one-to-one customer relationships.

There you go, an interview with Mr. Stan Rapp, directly from ADMA Forum 2010

MR Rapp, good to see you are still strong and sharing your learning and intelligence with us. It’s a very long trip from America to Australia, and before your seminar you were just telling me how you enjoy your craft and will continue travelling to teach.

Stan Rapp – Yes, I love what I do, and more than ever I’m fully active. With my Engauge agency better than ever.

What is iDirect and why is it important to be utilised by marketers in the 21^st century?

Stan Rapp- iDirect is a result of a combination of “I” and“Direct” which represents every aspect of this extraordinary internet-infused methodology. It is interactive, integrated, informed, insightful, individualised, innovative and is grounded in what digital tools make possible for direct marketing in this 21^st century as never before. So master the principals of iDirect Marketing or expect to be at a disadvantage.

Why does “paying to advertise” by using traditional media do not work anymore for the Australian market?

Stan Rapp- The majority of what passes for advertising in print and on TV in the US and Australia is better described as “Nonvertising” because there is a great disconnect between creating brand advertising and creating beneficial relationships with customers online.

Why using the term “Digital Marketing” makes no sense and why some people still use it.

Stan Rapp- The reason, simply put, is that digital is a form of technology. Marketing, on the other hand, is the total process for efficiently and effectively moving goods and services from producer to consumer. “Digital Marketing” is as nonsensical as calling what happened in the 20th century “Analog Marketing”. Technology alone is not the best descriptive for any marketing approach.

Why do today’s smartest businesses profit by giving away something for nothing?

Stan Rapp- Chris Anderson, author of  The Long Tail, tells us that the cost of the bits driving distribution is relentlessly driving toward zero. Technology and the internet increasingly make the world a smaller and more connected place. The good news is that the cost of fuelling growth with innovative marketing keeps dropping for iDirect marketers in this new environment.

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Here, at The Online Circle we are always talking about how great it would be if we could share dashboards with other agencies involved in the same campaign for a client.

Google Analytics, Google Webmaster tools, CPC, Blogs, Wordpress, etc…

One of the big hassles is when Media buying agencies and Execution agencies need to work together on Advertising channels (Facebook ads, Google ads, Yahoo ads).

Media buyers have the tools, knowledge and power of negotiation but the Social Media agency has the interpretation and the street smarts from the community and how to maximise the potential communication within the channel.

With the Search Engines there’s no problem, you just share what you need to share with “who” you need to share, but it wasn’t possible with Facebook.

Well, now you can.

The Permissions tool now lets a user give others the ability to create a new ad on your behalf. It makes it easy to designate additional users who can perform key tasks, such as improving the quality and performance of an ad as well as monitoring results of the ad campaign.

To give another user access, simply:

• Go to your Settings page of your Ads Manager
• Click the “Add User” button
• Enter the name or email address of the person you want to add
• Choose the access level. “General User” will allow full control, whereas “Reports Only” will allow for monitoring results but not editing campaigns.

There are 3 access levels:

Administrator: Administrators can invite other users to access their ads account, create, edit and delete ads, add and remove credit cards, and export ad reports. There is only one administrator to an account and they must be the original owner. Only administrators can provide other people with access to an advertising account.

General user: General users can create, edit and delete ads and campaigns, see but not change billing, and access all reports.

Reports only user: Reports only users can access all reports.

Done, now I just need to convince the client.

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by Michael Learmonth From AdAge.

Starting this month (July/2010), AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what’s inside.

It’s the first trial of what some hope will become the online ad industry’s long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.

The system, deployed by a start-up called Better Advertising, will place an icon in the upper right-hand corner of the ads that looks like a cross between an eye and power button called the ”power eye.” Consumers who mouse over the icon will get a view of all the data that was used to target the ad, as well as the option to opt-out of future targeting by those companies.

The system is one of several competing to get the endorsement of a coalition of organizations representing the ad industry, as well as the Council of Better Business Bureaus, which has been tasked by the industry and regulators to come up with a system of disclosure for consumers.

Several online ad vendors also have proposals before the organization, but executives close to the process say Better Advertising, founded by former About.com chief Scott Meyer, is close to winning the deal.

Better Advertising’s system has been endorsed by units of all the major ad holding companies, WPP, Havas, Publicis Groupe, Omnicom Group and Interpublic Group of Cos.

Those rolling out the system this week include Interpublic’s audience-buying platform Cadreon, Publicis’ Vivaki and WPP’s MEC Interaction.

“Ultimately the data belongs to the consumer — we are being allowed to use it,” said John Montgomery, chief operating officer of Group M Interaction, the digital-buying unit of ad giant WPP. “If the consumer is uncomfortable, then they will not allow it to be used that way.”

Opting out

Many of the largest web publishers such as Yahoo and Google, data providers like BlueKai, and ad networks like Audience Science currently allow consumers to opt out of targeting. But those require consumers to continually opt out on many sites and the industry has been seeking a solution to allow consumers to opt out of the ad itself, wherever they happen to encounter it on the web.

“This is the first to provide consumer notice and a compliance service that is independent and works across platform,” Mr. Meyer said.

Part of that is a subtle PR effort for online advertisers: the term “behavioral targeting,” in use since late last decade, is getting a makeover as the softer, gentler “interest-based” advertising, terminology they hope will sound less sinister.

The system will also provide advertises with a new kind of feedback mechanism from consumers.

While today they measure effectiveness of ads by the rate at which people click or interact with them, soon they will also get data on how many people found the ad objectionable enough that they decided to opt out of the targeting behind it.

Consumers won’t be able to opt out of the ads, mind you, just the targeting. But the opt-out will give marketers a new view into how their ads — and their brands — are perceived. The prevailing hypothesis is that greater transparency will lead to greater trust among consumers. But even the most enthusiastic supporters of the project also see risk.

“If people start to opt out it makes our targeting less effective and it becomes more challenging to sell to people,” said Steve Governale, executive director-digital marketing at AT&T. “But, long-term, transparency can only do us good.”

Behavioral data
Mr. Governale said the icon would apply to AT&T’s ads selling products such as mobile phones, where third-party behavioral data is used. AT&T’s brand ads — “more bars in more places,” for example — don’t generally use behavioral data.

The self-regulatory system will only apply to ads that use data from third parties; a brand ad aimed generally at readers of a website won’t apply, nor will it apply to publishers using their own data.

About 12% to 15% of online-display dollars go to ads that employ third-party targeting data, according to Kantar Media, and a recent Ponemon Institute survey of 90 marketers said they’re spending 75% less than they would on targeted ads due to privacy concerns.

Execs say the brands themselves have been the silent hand pushing the issue, part out of fear of regulation and in part to forge more authentic connections with consumers. “It’s definitely something that will differentiate us from the folks not doing it,” said Brendan Moorcroft, CEO of Cadreon.

Backed into a corner, the online ad industry doesn’t have much of a choice.

A privacy bill from Rep. Rick Boucher in US (D-VA) is likely to be introduced later this year, and the Federal Trade Commission US has made it plain that the online ad business has a narrow window to show it can pull this off.

The question is, how long until spill over into Australia?

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Remember Casey Nestat?

He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site.

Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook’s privacy.

The very title says: a movie for anyone who is the “blue social network” – Facebook.

A Movie for Anyone On FaceBook from Casey Neistat on Vimeo.

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