Lucio Ribeiro
Updates
Updates
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@michaelq I've got to do this year!
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@michaelq was the last GEngage worth the time?
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@michaelq no mate, I don't think we are. Not this year. Are u going?
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Finding the Right Jeremy Lin Storyline http://t.co/RB9uuLNL
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@timroso spinds like a plan!
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@timroso good catchup yrtdy bud
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Gillard saving Abbott's ass, now that's an Australia Day!
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@TashWord tks :-)
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@haul didn't mean to compare but inspire :-)
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One in every seven minutes online and three out of every four minutes on social networking sites are spent on Facebook
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Apple to Apples, a study of how the tech company matches up against its namesake fruit http://t.co/0wLdZgFe
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Anyone going to #cse in las vegas ?
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@CudoDailyOffers Have you really SHUT DOWN your Facebook wall after the complains? #cudo4 months ago from web | Reply, Retweet, Favorite
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I earned the 'Rolling in +K' achievement on @klout, check it out! http://t.co/81MkLEgZ
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Japanese Department Store creates the first "fucking promotion " - http://t.co/dZL18uKy
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How to Make Great Connections on LinkedIn How to Make Great Connections on LinkedIn - http://t.co/ezsFZqYJ
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I just ousted @geekevangelist as the mayor of Advantedge Financial Services on @foursquare! http://t.co/wnP5Gbyt
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What makes a great company (part2) Continuity in People and Process; and Consistency in Results.
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A Social Business isn’t a company that has a Facebook page and a Twitter account. Social Business means utilising Social tools to do its job
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Can Hackers Really Use Your a wireless Printer to Steal Your Identity and Blow Up Your House? #tech http://t.co/wyHNOMML
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Local Industrial Structures and Female Entrepreneurship in India http://t.co/g3bRPqsN
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@JesintaCampbell you need a Mercedes :-)
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Loudest Voice effect|if only 1 member of yr community repeats his opinion it will be seen by others as representative of the whole group
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The Next Steve Jobs Will Be A Chick http://t.co/OQ1LRsNZ #tech
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Rethinking the Fairness of Organ Transplants http://t.co/oS9hAArZ
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If you feel overwhelmed by social media, you’re hardly the first. Great article at Stanford Business school http://t.co/pt6KOAoJ
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Mobile monday awards melbourne http://t.co/pZSunAvN
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Thinking about #online coupon? A new study finds the best time for digital coupon release is Wednesday morning
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At work I don’t wnt the victims, nonbelievers, or know-it-alls. its up 2 U 2 make sure they take their anti-innovative outlooks elsewhere.
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Automated tweet b4, but #longliveprint @lucio_ribeiro: unlocked the "Bookworm" badge on @foursquare! Long live print! http://t.co/3IJxzJn4
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I just unlocked the "Bookworm" badge on @foursquare! Long live print! http://t.co/3IJxzJn4
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Je and Remus http://t.co/DG8z6tVM
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This auction thing is becoming my hobby #graysauction
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Jeff Bezos’s two-pizza rule: Project teams should be small enough to feed with two pizzas.
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@damienpbuckley Which one? The Social Media is not an entree?
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@trevoryoung Good luck with that Trev, when is ready for publishing give a shout I'll help to seed
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@trevoryoung Put out there and see the reaction/readapt - shift. What's the title?
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@trevoryoung Congrats bud - Good luck with the e-book
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heard today #Social media is an ingredient, not an entree.
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I'm at The Online Circle Social Media (Level 2, 83 Palmerston Crescent, South Melbourne) http://t.co/rMez4gh2
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Made by coopers family in china? http://t.co/bdz3coRa
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The best innovators are learners not the knowers
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@DeveshM what you do next is what it matters isn't?
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How to know if we are next to our greatest success or one step beyond what looks like our greatest failure?
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Finally a competitor figured out how to poke ridiculous iphone users habits ( video) http://t.co/QVjDAPRD #mobile
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#facebook news RT @MariSmith:Brand new per-post analytics on Facebook Pages http://t.co/IHGcZuly [People reached replaces impressions.]
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The Organization of Firms Across Countries http://t.co/d2zdO30I
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#Twitter #Tip.Constantly review your lists (following u) 4 learning. @joshrowe list same-same-but-different tells me something (Thanks Josh)5 months ago from web | Reply, Retweet, Favorite
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$5 billion in transactions occurring on #Facebook in 2011 . Facebook, are you sure you are a Social networking site?5 months ago from web | Reply, Retweet, Favorite
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@LucretiaPruitt thanks :-)
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How can someone not luv this? Watch "Jung von Matt/Limmat: Obermutten. A little village goes global" YouTube http://t.co/u65srvIE
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@benhyphenrowe agreed. Sometimes i think dogs have more honour than some men
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First Look: November 22 http://t.co/D7e8ZLp5
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How Google Saves Publishing: A Swarm of Google+ How-To Books http://t.co/QAVfITXW
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The New Challenge of Leading Financial Firms http://t.co/Nzwsk7Wz
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@damienpbuckley who? The scammers or the scammed? :-)
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Impressive that despite being around since 80's Nigerian scam still sees Australians conned out $4million every year
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The Dynamics of Firm Lobbying http://t.co/xzd6b78h
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@FatCowBusiness dave, is ypur presentation available ?
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@clairejoey the way you have the links now won't hurt ( http://t.co/AJ14HTRX ) don't change it. Instead focus on links
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@clairejoey dont think ths will influence anyhow yr SEO efforts. Question U shld B asking is wht a potential client of yours wld click?
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@clairejoey dont think ths will influence anyhow yr SEO efforts. Question U shld B asking is wht a potential client of yours wld click?
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If we don't break out social media 4m mark, it will likely join other techns that remain popular buzzwords but fallen of potential value
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"Your accountant might care about the facts. You, the marketer, need to care about the conversations and the memories". #SethGodin
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What makes a person like or dislike a brand on #facebook? http://t.co/Nk7NOPO0
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Hal Thomas "measuring social media ROI is like calculating the ROI of a business card"
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Sharpening Your Skills: Organizational Design http://t.co/lkCicsNz
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My favorite sites could get shut down by 1st censorship system for the internet. Must stop it: 11/16 #usacensored http://t.co/yN8RjFg4
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Facebook identifies those behind coordinated spam attack (Emil Protalinski/Friending Facebook Blog) http://t.co/kFrSd9yC
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Ends up men are not that different than male spiders http://t.co/b5vVl9Fa
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I've benn using one of those, good toy ASUS Tablet http://t.co/DAgESufc
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@clairejoey if you are using the eur-grabbing version to your users they will be more likely to click,share.
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@clairejoey Joey, for seo there's just a tiny difference (no hifen better). Use the one that looks more natural to your users, the impact..
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Private Equity and Employment http://t.co/lwTeOXU0
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@lexiphanic mayb
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@whitneypannell @MariSmith understand that. It's fantastic a subscriber tweeting about that. Sign of mutual respect #respect #influencer
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@FatCowBusiness great presentation at smx
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U know you are professional when you get tweets like this RT @whitneypannell: @MariSmith I just unsubsc 1 of my email ...cause i duplicated
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@damienpbuckley u r at the wrong profession | should b financial planner :-) #justforfun
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If you feel overwhelmed by social media, you’re hardly the first. Great article at Stanford Business school http://t.co/pt6KOAoJ
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The U.S. Department of Justice is defending computer hacking laws that make it a crime to use a fake name on Facebook or lie about weight
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Ducks and kylie http://t.co/QYdxCH8q
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@IQAUS_CEO Graham dont u believe the Seasonal buying cant be the catalyst for new behaviour. A mood changer?
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@damienpbuckley Damien, you are right. It will be all about increased positive perception rather than financial savings
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@misscoca Yes Lauren there are plenty of good .au's but they reinforce their strenghts, most are dull few exceptions - i like catchofday
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First Look: November 15 http://t.co/8jzPctCy
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@misscoca I also think users in AU will adopt more online shopping. question is, will they buys out of .com or .com.au?
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Online Christmas sales forecast to rise 14% to £7.75bn in UK - Will this happen in Australia? What's your opinion?
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number one ingredient in creative achievement… perseverance and resilience
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http://t.co/mZBFMEZS "Everyone has a strategy until gets punch in the face" - Mike Tyson.
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If you are the 99%, ypu should read "You Are The 98% " http://t.co/DzBvDoAF
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Reading 40 agencies names... http://t.co/jo9JFChc
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The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance http://t.co/qfx6FqwP
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@MELHOBBS we are!
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@TimBull you deserve. In Australia tech scene we need more doers like you and less theorists
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Just next to sir Branson! RT @trevoryoung: Is that @IdeasCulture I see on the homepage of http://t.co/IMlhsG5c ?
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@JesintaCampbell love everything you do/say
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@ScottKilmartin alcohol
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@clairejoey good linkable content (lists work fantasticly-eg. 10 most beuatiful bedrooms in the world, etc)- and Social media links.I dmed u
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@ausnomes Naomi, I'll b speaking in Melbourne this month on Online marketer bootcamp and AdTech University 16/11 and 25/11 u should come
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@TashWord tks :-)
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The news-Ashton Kutcher Taking a Break From Twitter http://t.co/wd7aDp1x should b used as example of how misusage of social media backfires
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Your font can say as much about your site as any image on the page. Like other page elements, fonts portray mood and emotion.
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HBS Cases: Making Lincoln Center Cool Again http://t.co/jTPFNCgD
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HBS Cases: Lincoln Center Considers Alternative Futures http://t.co/jTPFNCgD
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Spatial Determinants of Entrepreneurship in India http://t.co/f91AyI6r
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@TBMmarketing have a safe trip
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@TBMmarketing if you've got the time
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Lol can you send me a scanned version? RT @TBMmarketing: @lucio_ribeiro don't look now you're famous
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Havent read yet but...RT @rossdawson: Lots of juicy content! Razorfish Digital Outlook Report out today http://t.co/AilDQljD
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Two-thirds of bloggers write about brands, and 37% say they make a living doing it, so BRANDS think twice before asking a favour for them.
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CEO Bonus Plans: And How to Fix Them http://t.co/4hKTC5ol
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Is Facebook "the new World Wide Web"?
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Tks RT @BlueChip_Comm: Loving @lucio_ribeiro passion 4 online rep mg "Everyone has a strategy until they get punched in the face" #asfa2011
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Tks 4 RT @MissMonforte: @lucio_ribeiro brilliant #asfa2011 "Go into SM without a strategy & ur building liabilities, not building assets"
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@IQAUS_CEO CLO, cute title isn't? #ASFA2011
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@WayneASullivan Wayne, thanks for today's presentation.
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#ASFA2011 thanks all for tweets and hand shakes!
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@MissMonforte @ausnomes girls, tks! Off to the airport now. Shame i didn't meet you. Next time?
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@lois_sanborn thank u for the kind words!
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@TBMmarketing where r you. I'd like to come to say hi
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What a great story http://t.co/2v3hjqTF by hostplus usage of social media #ASFA2011
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@MissMonforte yes it is! Are you here? #ASFA2011
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@TBMmarketing thanks
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This is the toom i'm presenting at #ASFA2011 today! Want to see full house! http://t.co/IvV5vH0Q
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Reading The complete google plus guide http://t.co/kORRcC9p
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@TBMmarketing will com to say hi
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@TBMmarketing @ausnomes I'll be there close to lunch time, presenting around 14:00 i guess
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@consumervic thank you very much. Really appreciate your answer.
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@consumervic hi Consumer vic, i put a complain via online form over melb cup, haven't received any comm back. How can i follow it up?
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The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance http://t.co/qfx6FqwP
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@TBMmarketing @ausnomes I'll be there close to lunch time, presenting around 14:00 i guess
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Smart RT @mpesce: New social media? Same old say Stanford http://t.co/SD6Lc3VC RECOMMEND
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@ausnomes yes, speaking - "uptake on social media". You can come in with me i guess cant' u?
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@ausnomes hope you're coming and watching the "social media" stream
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Well done, nexT time publish in spanish and english RT @LigaFutbol_es: #Barcelona y Google + http://t.co/xsBK86KZ #socialmedia
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@babyzoex you will love it.
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@damienpbuckley @nathbush no problem boys! Next time :-)
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@damienpbuckley @nathbush what a great day here! I'm at Sofitel if you guys want to grab a beer later #brisbane
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Love #brisbane. What a great city!
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@deanfra I still have him as ringtone
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Agree RT @AlsBoy: I'm sorry but if this doesn't deserve a retweet, nothing does. http://t.co/IRxKfeop
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@deanfra not michael nite on your list?
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Kiss of death? Google+ opened for business pages. Panic or planned step?
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@TBMmarketing enjoy trip, see you there. Come say hi
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@TBMmarketing are you going to there?
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Good research piece b4 #asfa conf RT @SmartCompany: Why super funds are ready for the baby boomer bulge: Bartholomeusz http://t.co/cfqxthqe
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Off to Brisbane today presenting 'Social media for financial institutes' at #asfa conference
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The Forgotten Book that Helped Shape the Modern Economy http://t.co/5gHqOQ3A
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The Forgotten Book that Help Shape the Modern Economy http://t.co/5gHqOQ3A
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@damienpbuckley Corporate folklore is well served from his stories of crazy and disrespectful behaviour
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55% of marketers have closed deals from social media leads, according to a November 2011 report from Webmarketing123 with Facebook leading
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@jojobickley :-)
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@damienpbuckley Damien professionally they impacted the world, personally i need to say I've got a huge respect by them as visionaries
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@mpesce Mark that's a good distinction. They are/were NOT role models, they certainly changed the world but so did Hitler
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"Be the change you want to see in the world" Gandhi famous phrase should be taught in any decent MBA in the world.
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Reading Idolize Bill Gates, Not Steve Jobs http://t.co/RYxjkx6A What do you think?
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@ScottKilmartin he knows what he's talking about :-)
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lion? RT @MarkRaganCEO: Infographic: Find out which job titles have the most #LinkedIn connections http://t.co/75Yyme8U
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I can't possible believe Mona Lisa does not smile; she had lost her front teeth - toothless http://t.co/2zIeyuSw6 months ago from web | Reply, Retweet, Favorite
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Mike Tyson knows better... "Everyone has a plan until they get punched in the mouth".
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it's not the luck you get that counts; it's what you do with it, isn't?
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@nedwin Ned i've got plenty. Want to give me a call monday?
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Melbourne shines at 30degrees #brighton here I go.
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Multi-Sided Platforms http://t.co/e5cSO2Ln
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@darrenp3 next time you are in Melbourne would you like to catch up for a coffee?
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@babyzoex lovely! :-)
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Is this allowed by british goverment? James Bond has an official twitter account @007
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Getting + annoyed with google Rt @tiphereth: Is Google helping journalists, or co-opting them? - http://t.co/H5vI9RRj Stepping over the line
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#drama RT @lachspark: Enjoying the @stephenfry vs @QantasAirways war of words. Well, pillow fight of words. Twitter at her very best.
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@babyzoex r u the brunette or the blondie?
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+ Sun RT @SusanLambe: Book + balcony = bliss
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Tks RT @shauncomerford: Happy #FF tweeps @RockofAgesinOz @JerseyBoysNZ @lulu_nyirenda @shandsaker @lucio_ribeiro
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One of the best advices I've been given "Reward success and failure; punish inaction. "
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I just hrd : allow an employee 2 state his case 4a project or innovation, then invite team 2 dissect it , quickest way of exposing flaws
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@MariSmith wish I could be there! Got your book - New relationship marketing
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@trevoryoung Good to know! Maybe you should be the next presenter on #socialmelb or just come over for a drink and lend your brain for news
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@trevoryoung How's trip Trev?
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@badbanana I know the feeling
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haha, cute action from Google....RT @sammutimer: WOW - go to google.com and type , do a barrel roll - see what happens!
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@intermizzi Paul I think the article is really interesting but a bit misleading. Conceptualy agree with article, reality generosity helps
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Reading RT @rossdawson: Nice piece in SMH on Aussie tech gold rush http://t.co/7zePz2D4 several new VC investments, lots on!
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Why every single news' financial segment on TV now uses "I need a dollar" song? #ohmyohmy
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Typically regarded as a common virtue, generosity can also be a sign of weakness for leaders, according to a new study by stanford
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Understanding FB RT @kirsty_wilson: RT @cloudmarketings: stats from PageLever on Facebook engagement http://t.co/mmcTmRhI
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Pricing and Efficiency in the Market for IP Addresses http://t.co/bSVaiAbr
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Is sentiment just a soft metric in Social Media? | The Social Analyst http://t.co/szXcquAS via @online1984
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@jL @CarlaDelvex John - Carla, you are both welcome at the sessions :-)
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here’s something that ought to spook you: 600,000 accounts a day get compromised on Facebook.
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@CarlaDelvex tks, will do the same :-)
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@maxmarkson r u around?
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@jL John, what u mean allow u to come? :-)
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#event The Social sessions: Responsible Social Media http://t.co/2ZVywwm6
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#Facebook Text from comments on Facebook pages now appears in Google‘s search indices. #riskplanning6 months ago from web | Reply, Retweet, Favorite
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@Ed_Dale great copy :-)
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Love it RT @damienpbuckley: Coalition demands Gillard Government disclose what it knew about Kardashian divorce before announcement #auspol
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Nokia is kicking off a large-scale trial of free Wi-Fi in the U.K. capital, with plans for a bigger roll-out in early 2012. Melbourne next?
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First Look: Nov. 1 http://t.co/fwVNWo9b
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First Look: November 1 http://t.co/fwVNWo9b
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Mexico cartel next 'Anonymous' target? Can this work? http://t.co/dyWjEpjb
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Who really cares? How this can be breaking news? http://t.co/7KhiQtmR
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Who really cares? http://t.co/7KhiQtmR
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Kylie's halloween http://t.co/HYdsSR3B
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@damienpbuckley Damien I've been reading a lot about Tumblr taking over as the next big thing (i'm not convinced tough)
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@bichita13 oooo hadn't heard about Pinterest before. Just applied for an invitation. Tks for pointing
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The Most Powerful Workplace Motivator http://t.co/R2ezCQOF
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Do you agree (Y/N) nobody uses Google,Facebook is in a league of it's own,Twitter is experimenting,Tumblr is the next great web business?
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Greenpeace's successful campaign to get Barbie's to change its packaging has lessons for future plans to target large companies to improv...
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@GuyKawasaki My tip if u r trying to promote an event is to send a handwritten letter to an online/offline influencer
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Are you trying to build profit or equity for your company? (Even if the company is YOU)
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Fairness, Efficiency, and Flexibility in Organ Allocation for Kidney Transplantation http://t.co/WEPNjR0S
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@SMCMelb thanks, success to you all :-) (you too @trevoryoung )
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Schmart Marketing Conference | Schmart Marketing Conference | Sydney & Melbourne 2012 http://t.co/swCtpqr4 via @GetSchmart
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@thetodayshow Qantas and Union should go to the table, record a video of the negotiation and the make it available online #truth #qantas
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@Mags2u lol i still cant get used to them looking at me. It looks like they will turn into ninjas at any moment
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How long it's been? @trevoryoung: The first book I wrote: http://t.co/DcrCHeKG
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Top 10 Steps To Reclaim Your Life From Distraction http://t.co/WtC1XgyN
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Horrible Boss Workarounds http://t.co/5JcXpsfW
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The Best Cure for Horrible Bosses http://t.co/5JcXpsfW
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#telstra Special 2 for 1 . Call to fix your phone and have your internet down as bonus.
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#telstra just wondering how's your notion about time. One minute is not 45 minutes #hateyourservices
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#goldtweet RT @seancallanan: Do you think high @klout score will be more important than black Amex? http://t.co/6nKhw2ZJ
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@TrinityP3 no, thank you for the great insights from the blog. I'm rting be ause i like my followers.
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And Google you did it again! Kill your other Plus. #Disappointment #google #seo story here http://t.co/ZNMKl2Sz
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The Long-Term Impact of Networking http://t.co/OAtiXL2a
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ROI on Social Media? 70% of Americans report that they look for product reviews before making a purchase.
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Google's average query response time is roughly a quarter of a second. In comparison, the average blink of an eye is a tenth of second
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Google has never seen 16% of the queries They see every day.
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Google Search has announced the default SSL search for all singed users http://t.co/LcW2v6GX #search #seo
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First Look: October 25 http://t.co/kzrKqup7
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The #Google change that got all Webmasters furious. http://t.co/gUabOZMv #australiaseo #business #seo #web20
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Don’t believe everything you see on the Internet because screenshots can be easily faked eg. http://t.co/FFcfNsbk Ifaketext
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Must read for marketers RT @TrinityP3: 3 most common......
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One of the best article on #Socialmedia I've read lately Social Responsibility: It’s Not Just for Brands Anymore http://t.co/qTPhR3E6
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Little drier RT @mpesce: Britain: We're the Quebec of the EU!
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The Yelp Factor: Are Consumer Reviews Good for Business? http://t.co/iwYFV2yV
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Ecosystems outlast organisms. Dont fear to try on your #strategy
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@WayneMansfield u've been generous tdy Wayne #klout
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Je and cadbury car :-) http://t.co/ZI7SmfJW
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What's she looking at? http://t.co/3lnFzAsO
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Work, paradoxically, does not ask enough of us, yet exhausts the narrow part we bring to the door
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Is This Facebook's Most Horrifying Brand Exposure EVER? http://t.co/n81m46OU
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How to Avoid Blogger Outreach Failure? Just say my name rather than "Dear blogger" or "Dear online influencer"
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How to be funny online — without getting fired http://t.co/uC7vVyby
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No matter what u do,it’s highly unlikely that you'll achieve 100% percent success rate always.Stop feeling discouraged after your failures.
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Market Interest in Nonfinancial Information http://t.co/ldFXMmkf
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Greay news!irresponsible social media users getting punished. Well done @VictoriaPolice http://t.co/aVvVZjaH
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@Chris_Heine Chris recently you wrote about Facebook David and "talking about this" metric. Is Spam included on it? http://t.co/CT5SsjfK7 months ago from web | Reply, Retweet, Favorite
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The public face: Top 5 executives in social media http://t.co/iauFfXMT
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@tozzi_tiziana thats all i know in Italian (shame)
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Good call RT @ThomasMarzano: Is #socialmedia part of your Customer Experience strategy? Video: http://t.co/0VfWLYcF RT @sirpowell:
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What Twitter Knows About Flu http://t.co/RcILRfX4
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@tozzi_tiziana Bgiorno!!
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What’s the best way to act like a person in Social Media?ideas: 1)Ask questions 2)Let followers know what u thinking about current topics
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10 Ways To Get More Business With Social Media http://t.co/3LzkqY9R
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Getting the Marketing Mix Right http://t.co/dUL9gUUp
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Each of us has a default lens through which we see the world. We call it reality, but in fact it's a selective filter.
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Apple now has $81.5 billion in cash as well as short and long-term investments WOW!
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"Power tends to corrupt, and absolute power corrupts absolutely," Lord Acton
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Each of us has a lens through which we see the world, but we have the power to view the world through other lenses isn't?
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A must read for online marketers RT @ppchero: Creating Killer Ads Using #Bing Dynamic Text: http://t.co/4UyP3Sx8
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Top 10 Steps To Reclaim Your Life From Distraction http://t.co/WtC1XgyN
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How To Win The Web’s Free-Shipping War :http://t.co/Pvg7ZUtR
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The 3 Biggest E-mail Marketing Myths :http://t.co/4jrFd9wt
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Designing Cities for a Sustainable Future http://t.co/MXiT5QyJ
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@kezzrawr whos brody dale?
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my opinion on - Choosing Your Social Media Channel: http://t.co/1gMH5YSA #socialmedia7 months ago from web | Reply, Retweet, Favorite
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Awesome tutorials to master responsive web design http://t.co/MxpRK73W #onlinemarketing
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7 months ago from web | Reply, Retweet, Favorite
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Choosing Your Social Media Channel: How Small Businesses Can Make a Return on Their Time http://t.co/1gMH5YSA
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How do you define “social business”? http://t.co/hbxiC5Yx
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@inBloome call me i've got something interesting
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@inBloome Justine might be able to help give me a buzz dming mob
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Beautiful, safe, friendly #australiain3words
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First Look: October 18 http://t.co/wCNH88iV
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Slowly but surely,business leaders r shifting attitude toward social media from seeing it as a threat 2 discovering its real opportunities.
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@SocialMediaAtoZ try buffer
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The Secret To Dealing With Difficult People: It's About You http://t.co/nlHcnxtN
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Activision's Toy Line, Skylanders, Puts A New Spin On "Mobile" Gaming http://t.co/9dEN7id4
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@hughestim content and inbound marketing
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Is that you? :-) RT @clairejoey: Coolest bedhead ever!! http://t.co/fWHZ7Sws
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Cant help thinking #responsabilityforyouracts RT @mikestuchbery Bali pot boy http://t.co/G5ltrjfJ #auspol
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There's been a massive attack to au facebook fan pages and it's not slowing down. #tip review adms and change all passwords now
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@zoescaman run!
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How 'Hybrid' Nonprofits Can Stay on Mission http://t.co/JmtlS3ZI
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lol RT @IdeasCulture: Impossible to give a suggestion to @Boost_Juice over twitter.. they havent used it since Nov 09!
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What's hapening? @michaelmeloni #occupybrisbane
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Top 10 http://t.co/DxgByn7l search terms http://t.co/m595zDyL who's Natalie Nunn?
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Search is a complicated biz.Sweat your content.Make it good,unique and easy 2 find.Taking shortcuts will lead to Search engines ignoring u.
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Syndication - to publish simultaneously, or supply for simultaneous publication, in a number of channels is your friend #socialmedia
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Another pro tool for #Twitter is TweetLevel - serach results by influence, popularity, engagement or trust
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Tweepi is one of my favorite Twitter tools because it provides me a great depth of analytical information on each user #twittertools
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@clairejoey well Joey, you might end up with traffic but the whole point is #awareness well worth if you've got the need eg.product release
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@_Louisa_Claire_ most time finish. It's not about etiqurtte is about #respecting and thinking of others :-)
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Haloween weekend http://t.co/bzU0hhKI
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Just posted a photo http://t.co/GyHlYLTK
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Just posted a photo http://t.co/1R9g2JMd
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Just posted a photo http://t.co/TWmbnv0Y
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Just posted a photo http://t.co/rdDTvJYY
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Halloween eccident http://t.co/k0Xxwv5c
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@clairejoey oh yeah! Still great for awareness
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The Cost of Capital for Alternative Investments http://t.co/VNm8oMIg
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@clairejoey spot on. I still see value on Yahoo more as content gate rather than seo
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@clairejoey yes sort of, about 83% ocidental countries are google related. The yahoo thing it shows some panic from yahoo
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Wow RT @rosshill: Apple patent allows them to shut down any new Android product in Au http://t.co/W6O7NGp6...
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@liamalexander who's using? (besides geeks like me)
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How to boost your yahoo #seo rankings - Blog About Yahoo News http://t.co/FoknMKW6
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@Ed_Dale agree!
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Market Competition, Government Efficiency, and Profitability Around the World http://t.co/ARARz2i4
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Tks! RT @TellJuicy: Peeps to Keep ツ @marketingm8 @m4bmarketing @ThomasMarzano @CarlaDelVecchio @BizEez @yourgingerafro @lucio_ribeiro @ey3
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Following interesting tweets from #tabletwars
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Looking forward to read #Tabletwars feed tdy
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Well worth reading mainly Linkedin piece RT @Pistachio: How Traditional Industries Are Adopting Inbound Marketing http://t.co/wCOxo84y
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Well worth reading mainly Linkedin piece RT @Pistachio: How Traditional Industries Are Adopting Inbound Marketing http://t.co/wCOxo84y
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@kateodonnell_ :-) kate, business cards aren't our strenght that's why we opted for social media. Glad tim/Robin recognise this:-) all good
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@kateodonnell_ Kate saw that! I guess we take the good with the bad isn't ? :-)
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#socialmediaexpert Margaret Thatcher once said, “Power is like being a lady; if you have to say you are, you aren’t.”
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Hey,boss!Remember how u asked what I really thought?I thought about it and decided I really don’t think it's in my best interest 2 tell you
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Facebook’s Mobile App Platform and iPad App Are Finally Here — And They’re Apple-Friendly :-) apple should be very happy@!
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@TellJuicy i'm waiting payiently want to have the collective surprise
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Can't wait until 14th/10? How to Get The Facebook's New 'Timeline' Layout Early ste-by-step http://t.co/N0qeQlwS
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In RT @trevoryoung: Apparently there will be some 'unofficial' pre- Problogger Training Day drinks on Thurs night Oct 20 in CBD #PBevent.
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@kristiewells Meant trash folder
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@ashermoses whats your opinion aboit it? (furiou tweet story)?
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@kristiewells did u include search "tras" folder?
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@likeomg rsvp tool? Ugc for videos/photos / live broadcadting for family and friends couldnt be present...
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@Wil_Anderson maybe your hand-writed letters style :-)
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@clairejoey thats great!We use skype + yammer for external and inter respectively. I guess the #fear is not registering a footprint of info
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MyFBCovers offers some simple ways to create custom cover images http://t.co/qTa98Vn0 for the 14th new Facebook template. #facebook
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Cyber attacks appear to be increasing big business have had their security breached, but now is the time of Small business
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the choices we make and the technology we use can progressively narrow the range of experiences we have #socialmedia
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@clairejoey very good. Do you use Skype for business?
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First Look: October 12 http://t.co/xwawIaDc
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US Healthcare Reform and the Pharmaceutical Industry http://t.co/9n3syDCd
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#Facebook rolls out secure browsing changes. Here is how to save your app http://t.co/oNTL4qY4 #facebookforbusiness
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Facebook fan page changes October2011 | Marketingeasy Internet Marketing Explained http://t.co/37YnVmVv via @lucio_ribeiro
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What really decides consumers to buy or not to buy is the content of your advertising, not its form
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Capitalism can do many wonderful things, but unchecked, it begins to undermine democracy and the will of a nation's citizens(via @chrizap)
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First Look: October 4 http://t.co/OCp2dc6D
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All of us perform better and more willingly when we know why we're doing what we have been told or asked to do
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@sparker finally you are here7 months ago from web | Reply, Retweet, Favorite
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Transforming Manufacturing Waste into Profit http://t.co/SC8YDXIK
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" My 9 Point Plan for Finding New Readers for your Blog" http://t.co/YwAayY3E ( via @problogger on google+)
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Psychologists have known that incomplete goals rattle around in our minds until they're done. It's called the Zeigarnik effect. Google it
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According to Stanford business school On average each of us has 15 personal projects ongoing at any one time, is anyone missing a number?
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If you don't see yourself as a winner, then you cannot perform as a winner
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Why I'm not surprised? RT @chrizap: Ratings agencies shamed, not named, in US probe bit.ly/rbmsqh
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Strive for excellence, not perfection.
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Top 10 Tech Concepts You Always Wanted To Learn About (But Never Did) http://t.co/KoIk2SiA
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It's not enough that we do our best; sometimes we have to do what's required.
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The Profit Power of Corporate Culture http://t.co/b5wkQJT7
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@Albedri asus transformer? Hasn't heard...googlling now
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What's your opinion of the best Tablet available in AU? Android?ipad? Dell?
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Disney Appmates 'Cars' toys mean parents may never see their iPads again (video) http://t.co/kmI4XEVW
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Unbelievable! RT @AnonymousIRC, @HideMyAssCom clearly admitted of logging customer's IP addresses. Avoid them like AIDS. #Anonymous
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@IdeasCulture nooo Yvonne dont give him ideas. He could join me tough that would be a g'idea! @sammartino
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@sammartino touche. U r right wish u luck but still curious. Millions saw the apple fall, but Newton asked why. ~Bernard Baruch
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@BrandDNA ill organise that coffee next week ok?
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@sammartino how can I wish u gud luck if i didnt know whats about? #curious
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@danielhurstbne relevant article about facebook and bullying! We need more articles like yours to increase awareness
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@sammartino what's about? atomize.me
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Facebook Unveils New Breed of Social Apps at F8 - affecting advertising http://t.co/HnHQSvEB
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Measuring Teamwork in Health Care Settings: A Review of Survey Instruments http://t.co/kLrOZg7t
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Gender and Competition: What Companies Need to Know http://t.co/H1VcfPXh
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First Look: September 20 http://t.co/jbAwoFpR
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Doomsday Coming for Catastrophic Risk Insurers? http://t.co/ya2mZnqX
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@discobreakfast hey Cesar, would u dm me your email pls?
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@jareen stalking on steroids :-)
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Usability vs UX.Usability question “Can a user accomplish the goal?” UX can be phrased as “Did the user have as delightful an experience?”8 months ago from web | Reply, Retweet, Favorite
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High Ambition Leadership http://t.co/gYQRcdZT
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High Ambition Leadership http://t.co/gYQRcdZT
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First Look: September 13 http://t.co/QTo8bpH
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Just posted a photo http://t.co/Dsp1cM1
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Quantity vs. Quality: Exclusion by Platforms with Network Effects http://t.co/uBS2nYP
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@phunkn @discobreakfast @enderbaskan @olisansom @brentmhall yeah!!!!!!! Myself and my blow doll http://ow.ly/6psUE http://ow.ly/6psVP
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Protecting against the Pirates of Bollywood http://t.co/VXK2MMr
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@pjpereirajr ahhh PJ do tempo da agencia Click, num auditorio do ibirapuera. Eu era da Mccann e sua palestra me despertou interesse em web
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@pjpereirajr by the way PJ,obrigado 4 helping me to discover e-marketing. Back in 2003/2002 when i see u on 1 of the best preso ever in BR
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@pjpereirajr No it wasn't Facebook. It was the good idea and great execution. Voila!
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@MonsterEnergyAU that's great news - write me down to be your online embassador !
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Wow! RT @mikestuchbery: This is Nazi t-shirts turn 'tolerant' after one wash, are given to Neo-Nazis. - http://t.co/NpWXw58
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Melbourne 8:30 morning 5degrees- a scene of #trueblood http://ow.ly/i/fCJY
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Melbourne 8:30 morning - a scene of #trueblood http://ow.ly/i/fCJY
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Perfecting the Project Pitch http://tinyurl.com/3dea9l7
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How will you engage in Social #Multimedia? http://goo.gl/fb/xH32S #customerservice #engagement #facebook #google
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Facebook friends, what is the limit? | Marketingeasy Internet Marketing Explained http://t.co/DvyDCHI
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Lots of friends on #Facebook? Think again. http://goo.gl/fb/kzX5W #facebookforbusiness #sem #socialmedia
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I don't get all the surprise with Amy Winehouse death I'd be surprised if was @GustheBoxer or alike not her #bull
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if you see the following message on Facebook: “[Video] OSLO Security Camera Captures Blast!”, don’t click on it, delete it/SPAM!10 months ago from web | Reply, Retweet, Favorite
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#itsalwaystheuglypeople who have the most attractive friends
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@TheVIRGOSoNASTY coulnd't agree more with u #notfunny
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Corporate Social Responsibility and Access to Finance http://tinyurl.com/3f44z3a
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Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration http://tinyurl.com/3jlcfsn
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“ which is often easier to change than value itself.”
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“The price of a company’s stock depends not on the value of a company but on the market’s perception of that value, which is often easier...
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@thewinchesterau @Taezar Winchester, you're right it's lazyness. Maybe because I'm way to busy creating rather than criticising creators
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The value of a company http://goo.gl/fb/DmpHC #socialmedia #brandstrategist #digitalmarketing #engagement
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Non-competes Push Talent Away http://tinyurl.com/6bcucw2
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My dog thinks her little toy is her little puppy! Is so cute http://yfrog.com/h8shasoqj
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Have you download your copy of the Social Media Pro Book? Get it free here http://bit.ly/m8mKEK
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If your brand doesn’t have a presence in social media, you’ll lose your presence in search
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Questioning Intelligence http://goo.gl/fb/o9Wti #business #campaings #customerservice #engagement #facebook
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#Google Bringing Mobile innovations to your Desktop http://goo.gl/fb/8dKDX #ranking #searchengine #sem #seo
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NYC's 'Moustache Man' Subway Ad Vandal Finally Captured http://t.co/eXyWahi #terroristwon
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Recovering from the Need to Achieve http://tinyurl.com/3gs2tg3
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What Movies are generating the Most Buzz Online in Australia? http://bit.ly/lNRQ0M
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@sammartino Samma, this is the article I mentioned to you yesterday, let me know your opnion http://bit.ly/jv3DZ2
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What #Movies are generating the Most Buzz Online in Australia? http://goo.gl/fb/Xaj1W #campaings #cinema #socialmedia
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#Google Focusing creating better User Experience for Mobile Users http://goo.gl/fb/OHJFB #paidsearch #ranking
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Sharpening Your Skills: Motivation http://tinyurl.com/3cnvapp
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@thebrandbuilder Can be happier! Everything is been fantastic biz and personal. Any plans for Australia soon?11 months ago from web | Reply, Retweet, Favorite
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HBS Working Knowledge Issuer Quality and Corporate Bond Returns http://is.gd/X9ajow
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RT @smexaminer Social Media Examiner Should You Use Radian6 for Social Media Monitoring? http://is.gd/dZ1QXB
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Using Webmaster #Tools like a rock star. http://goo.gl/fb/G2RnD #australiaseo #business #google #localsearch #seo
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How to use Webmaster Tools like a Ninja | Marketingeasy Internet Marketing Explained http://t.co/JvIEro4 via @lucio_ribeiro
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HBS Working Knowledge First Look: Feb. 23 http://is.gd/cZ8HV0
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RT @smexaminer Social Media Examiner How to Use LinkedIn With Twitter for Better Networking http://is.gd/t55pdp
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RT @smexaminer Social Media Examiner 22 Hot New Social Media Tools Worth Exploring http://is.gd/30xRKN
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HBS Working Knowledge The Most Important Management Trends of the (Still Young) Twenty-First Century http://is.gd/EHbJRh
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RT @smexaminer Social Media Examiner 8 New Facebook Page Changes: What You Need to Know http://is.gd/lSTwVv
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RT @smexaminer Social Media Examiner This Week in Social Media News: 6 Items Worth Exploring http://is.gd/WQMpmu
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RT @smexaminer Social Media Examiner How H&R Block Uses Social Media to Enhance Customer Relations http://is.gd/ddp9dJ
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HBS Working Knowledge A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation http://is.gd/uHTvBY
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@IdeasCulture im thinking on my own version of that rap
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RT @ashermoses: Teacher suspended over vitriolic blog http://t.co/0yMgDYP
-
Cadbury new campaign - Catch Up - www.youtube.com/cadburyau15 months ago from web | Reply, Retweet, Favorite
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RT @smexaminer Social Media Examiner How LinkedIn Apps Can Promote Your Business http://is.gd/0diVg7
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HBS Working Knowledge Preference Heterogeneity and Optimal Capital Income Taxation http://is.gd/GlR2OI
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RT @smexaminer Social Media Examiner What the Facebook Message Platform Means for Businesses http://is.gd/T5ri0g
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RT @smexaminer Social Media Examiner What Will Facebook’s Message Platform Mean for Your Business? http://is.gd/T5ri0g
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HBS Working Knowledge Naivete and Cynicism in Negotiations and Other Competitive Contexts http://is.gd/XgQkuD
Profile
Summary
My Background is Advertising, Direct Marketing and Internet.
I'm Managing Director and co-founder of The Online Circle.
2008 I was recognised as one of the 30 most influential online marketing bloggers in AU and in 2009 again (MarketingMag and BandT)
2009 saw me being the 6th World's most trusted SEO/SEM
professional by Internet Business Magazine and one of the Global Internet Marketing influencers by Marketing Today.
2010 I was invited to become an Online Marketing judge on a global judging panel for NY Festivals' The Hive Awards.
2010 I've been named in the top 100 most Influential Online Marketers in the world. (I was 100th, almost didn't make it).
Between 2009 and 2010 I was Social Media Manager for:
- ad:tech Sydney
- AIMIA V/21
- ADMA Forum
2011 I was judge of AME Awards.
Marketing experience started in Advertising Agencies. Have worked for Ammiratis Puris Lintas, McCann-Erickson, Lowe, MRM and Ogilvy.
I've worked with global (Cadbury, Unilever, Kraft, GM, Microsoft, AMRO Bank, ISCheck) and local brands in Australia (MEGT, Melb.Uni, Film Vic and Worksafe VIC) and Brazil.
Experience
- Nov 2009 - PresentBoard Member / Online 1984
- Aug 2008 - PresentSenior Strategist / Online Circle
- 2009 - PresentPartner/Founder / Internet Marketing Academy
- Aug 2007 - PresentOnline Marketing Director / Marketing West Australia
- Aug 2006 - PresentOnLine Marketing Manager / Gapbuster WorldWide
- Jan 2000 - PresentOperations Director / MRM Worldwide (Brazil office)
- 1993 - PresentTraffic Manager / Ammirati Puris Lintas
- Jan 1991 - PresentAccounts Services assistant / Ogilvy & Mather
Education
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2008 - 2009Massachusetts Institute of Technology - Sloan School of Management
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2004 - 2005Ibmec Business School
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1995 - 2000Universidade Braz Cubas
Additional Information
Latest checkin
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@The Palmerston Hotel (Palmerston Cres)9 days ago in South Melbourne, Australia
Badges
Checkin history
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@The Palmerston Hotel (Palmerston Cres)9 days ago
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@Mercedes-Benz Australia/Pacific (44 Lexia Place)11 days ago
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@DFO South Wharf (20 Convention Centre Pl.)2 weeks ago
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@Kraft Foods HQ (South Wharf Tower, 30 Convention Centre Pl)2 weeks ago
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@Hoyts Cinemas (Chadstone Shopping Centre,)3 weeks ago
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@Sir William Fry Reserve (Nepean Hwy.)3 weeks ago
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@Kraft Foods HQ (South Wharf Tower, 30 Convention Centre Pl)4 weeks ago
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@Theo's Greek Tavern (66 Station St)5 weeks ago
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@Sir William Fry Reserve (Nepean Hwy.)5 weeks ago
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@Kraft Foods HQ (South Wharf Tower, 30 Convention Centre Pl)5 weeks ago
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@The Online Circle Social Media (Level 2, 83 Palmerston Crescent)5 weeks ago
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@Westfield Southland (1239 Nepean Hwy.)6 weeks ago
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@Grey Melbourne level 2/4-12 Amsterdam St Richmond VIC (Level 2/4-12 Amsterdam St)6 weeks ago
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@Kraft Foods HQ (South Wharf Tower, 30 Convention Centre Pl)6 weeks ago
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@Fitness First (241-245 Bay Rd)7 weeks ago
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@The Leveson (46 Leveson St)7 weeks ago
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@Kraft Foods HQ (South Wharf Tower, 30 Convention Centre Pl)7 weeks ago
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@Melbourne Airport (MEL) (Airport Dr.)7 weeks ago
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@Gate 32 (T2 Multi-User Domestic) (Terminal 2)7 weeks ago
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@Victoria's Secret (Sydney Airport Domestic T2)7 weeks ago
Posts
Over 425 million users access Facebook from a mobile device every month.
Right now, in the USA there are more people accessing Facebook via mobile than desktops. Most of the Facebook mobile user interaction occurs via newsfeed, however mobile application integration is vital for business fan pages.
Via the new Facebook platform for mobile, there are 2 types of apps that users can access.
- The first one is Mobile web apps, anything that was created using html5 can be access, whether it is a web, canvas or tab.
- The second category is native apps, and these applications are downloaded to your phone.
Cheers
Lucio
Related posts:
Pinterest is a Virtual Pinboard with over 11.7 million unique monthly U.S. visitors in January
Every time there is an online phenomenon there is rush from businesses trying to figure out what to do next.
One of the most recent phenomena is Pinterest, which received an interesting infographic animation by MDG Advertising .
In the video it is possible to get some understanding on demographics, growth and potential to expand inbound traffic from Pinterest. Did you know, 60% of the social network users are women and 80% are between the ages of 25 and 54? Another interesting fact is that Pinterest generates more inbound traffic to websites than Google +, LinkedIn and YouTube combined.
In addition to information, the video provides some useful tips to show how brands can use Pinterest.
Related posts:
The Australian Facebook Performance Report for March 2012 reaffirms the understandings gained from the January report. In that report we highlighted the tactics and strategies used by some of the country’s most successful branded Facebook pages. Key among them was Facebook Advertising, that is experiencing enormous growth in popularity globally, the use of promotions and competitions to maintain engagement and build fan volume and the involvement of fans in developing the content with authentic and open conversation.
The ranking for March 2012 was steady amongst the five leading industries with FMCG Snackfoods having the highest volume of growth with over 300,000 new fans (‘likes’) over the four weeks of March. Retail oriented industries take up five of the top six positions, with Retail – Grocery & Alcohol being the big mover from the previous report thanks to the addition of brands such as 7-Eleven and Baker’s Delight to the analysis. This coincided with the demise of Air Australia / Strategic Airlines in mid-February, causing Travel – Airlines to move down to seventh position.
The addition of CUA in the Banking & Financial Institutions industry supported its one position upwards move to the ninth most followed industry. All industries grew their volume of fans (‘likes’) highlighting the Facebook users willingness to engage in mutually beneficial support of specific brands that relate to their lifestyle and how they view themselves.
The highest relative fan growth was experienced by some of the less followed industries Travel – Accommodation (+20.9%) and Pharmaceutical (+14.5%), while Automotive increased by 13.0% and the most followed industry, FMCG – Snackfoods, was able to increase their fanbase 11.9%. No surprise that the two fastest growing industries also experienced the highest engagement rate, as growth was underpinned by promotional and marketing activities across a multitude of brands, Travel – Accommodation with 6.1% and Pharmaceutical with an engagement rate of 5.2%. Retail – Grocery & Alcohol and Automotive also had standout engagement rates of 4.4% and 4.1% respectively in highly competitive industries with strong promotional and marketing activity support driving the performance.
Data for this report was collected on February 28, March 6, 13, 20 and 27. Please review the methodology at the rear of the report for a clear understanding of each metric. To download the current report and be notified of future reports go to w w w . f a c e b o o k . c o m / f a c e b o o k – r e p o r t to register.
Related posts:
Facebook hands every user a megaphone, it can be very challenging for businesses to manage their image if something goes wrong or if they find a very vocal user. But just as social media makes marketing more authentic, it also enables businesses to respond to crises in an especially effective manner.
A recent report by Altimeter has revealed that globally most companies have adopted social media without adequate ongoing management, leaving them open to alarming exposure and potentially uncontrollable risk.
The trick, of course, is knowing what to do and when. Here are some tips for using Facebook to manage different types of crises:
- Figure out what the problem is. Assess the nature of the feedback and then determine the validity of the feedback.
- Before you say anything on social media, take into account everyone who could be in your audience, not just the people you know for sure are in your audience. Think about any media representative? Any client or supplier? Remember, not everybody thinks exactly the same way you do.
- Before you open up any type of social media forum, have guidelines in place that lets people know that certain types of speech aren’t going to be tolerated and that the platform is being moderated. It also gives you directions for different situtation eg. what happens when someone mentions a competitor.
- If you find yourself getting emotionally involved in something online, take a step back. Don’t let commenters get you riled up as you could end up saying something that you regret.
- Think about who is doing your social media postings. An intern may be comfortable using Facebook and Twitter, but are they the right person to be representing your brand online? It is easier to teach someone who knows your brand/business about social media than it is to teach someone who only knows social media about your company.
- Set up (but review constantly) multiple administrators on all social media accounts just in case you can’t get in touch with someone when you need to – or they leave the company.
- Make it easy to do the right thing when you are setting up your policies.
- Own a mistake and do it quickly. Don’t try to hide from it. It’s not going away.
- Have a friend or an editor check things out. It might seem funny to you, but it may not be to everyone.
- Understand that you can’t control social media. Instead, you can prepare for. Be ready to react and take ownership when something does happen.
- Don’t be insulting or come off defensive. All it takes is one bad post to create a social media nightmare.
- Remember, most of the time is not personal.
- Have your PPC campaigns ready to go in case you need to intercept uninformed users to any website with your version of the facts.
- Have you media person trained for Social Media videos and responses.
- You DON’T need to have the last word.
- Engage customer services and corporate affairs at the begin. They WILL help you.
Cheers
Lucio
Related posts:
Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March.
Offers are free for Facebook business pages to create and share but are only available to a small number of local business Pages (April/2012).
My Facebook contact informed me that the ‘Offers’ roll-out isn’t global yet, it is not even available to the entire US market: “Facebook rolled out Offers in beta to a handful of clients in the U.S. after announcing it at fMC in February. Facebook is continuing to roll out the beta to a limited amount of businesses in Singapore, Australia, New Zealand, Japan, and Turkey, but it’s not a global roll out. It’s not yet available to additional U.S. businesses”.
The system allows local businesses to use their Facebook pages to promote special deals and promos direct to their customers, sending freebies and promotions straight to users’ news feeds.
When someone clicks on the offer, they can either redeem it straight from Facebook’s mobile apps or receive it by email ready to be used in store.
How do users get and redeem an offer?
Users can click “Get Offer” below the offer’s headline to send it to the primary email address associated with their Facebook account.
They then can bring the email to the business offering the deal and show it to the staff to redeem the offer. Users can show it in printed form or on your mobile phone.
It’s important to understand that users receiving the offer on their newsfeed can also share it with their friends.
How can Facebook administrators create their own Deal?
To create an offer:
- Go to your Page
- From the sharing tool at the top of your Page’s timeline, click Offer, Event + and then click Offer
- Type a strong headline for your offer, ex. “Buy one pair of shoes, get another free.”
- Upload a photo for your offer that will stand out in thumbnail size
- Choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown
- Set an expiration date by clicking today’s date and clicking a different day in the future
- Add terms and conditions of your offer
- Click Preview
- Review what your offer will look like, then click Post
If you want to make changes to your offer when you’re previewing it, click Edit to go back and make changes.
If you want to read more about Facebook Offers you can access Facebook Offers Help link.
What’s your opinion, will Facebook Offers help small, local businesses?
Cheers
Lucio
Related posts:
You may have noticed that there are a few brands that have been quick to take on the new-look Facebook timeline. This new design will be across all fan pages as of March 30.
This change is not just a visual change for Facebook fan pages; there are several changes to functionality. These changes will help to increase ad activity to attract new fans, but most importantly these changes will fulfill Facebook’s goal of replacing a website at the centre of a brand’s online marketing efforts.
So, what exactly has changed?
- Default landing tabs are now gone
This is possibly one of the most significant changes to Facebook fan pages. The good news is, you can still have custom tabs, but they can no longer be set as a default landing entry point to a brand’s Facebook presence. Instead each app has it’s own unique URL which means you can drive traffic to any tab you wish – either from Facebook ads, a personal profile, a tweet, another website or blog… and so on and so forth. - The top of the page is now the focal point
The new Facebook timeline design allows for all apps to be listed at the top of the page, situated under a large cover image. These changes allow for further branding, and the cover image is a great place to showcase photographs and graphics pertaining to the brand. This is a great improvement on the look and feel of Facebook fan pages, although it’s important to keep in mind that there are tight rules around what can and cannot be placed in the cover photo area. You can read more, here.
The about section is now situated at the top of the page too, under the cover photo. The about section has been reduced to only 150 characters, so short and punchy descriptions are necessary! - You can pin and highlight updates
Important posts can be pinned to the top of the new timeline fan page for up to seven days and key posts can be highlighted. By highlighting a post it spans across two columns on the timeline, becoming 810px wide. - You can message fans directly
Now brands may contact you privately using new messaging functionality. This can be an excellent means to discuss sensitive topics in private rather than on the fan page, and it can also serve as a cheaper channel for customer service.
As a result of these changes, brands have greater control over their Facebook presence. Brands are now able to feature their most important information at the top of their page; apps can be highlighted in the profile boxes, key posts may be pinned, popular posts can be highlighted and the overall design enables a more branded version of a Facebook business page.
The Timeline change is happening now! Are you ready?
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Well today marks the release of the Australian Facebook Performance Report, something we have been talking about, arguing about and developing since early October last year. The aim of the report is to provide success benchmarks for a variety of industries and increase understanding of tactics and strategies behind some of the country’s most successful Brand Facebook pages.
Marketers have two key strategic approaches for their Facebook activity – i) build a fanbase and, ii) activate engagement / interaction. They are not mutually exclusive as the report highlights, especially when a page such as Woolworths is growing quickly on the back of promotions.
Fan growth is driven a range of activity from promotions to games, often with a number of elements combined to generate the outcomes. The nature of the growth also means we see people engaging with the brand page and so the high growth pages often have high engagement, this will settle once the fan growth consolidates and the challenge moves to activating and engaging the fans.
And so to the contents of the report, this is not a beauty contest based on the most number of fans alone, but looks to fan growth and the engagement rate to understand their comparative health of the industries and strength of the individual brands within.
The following chart highlights the comparative performance of the reviewed industries.
Two of the top industries are FMCG who have been able to leverage their promotional and interaction expertise from traditional media online garnering high numbers of fans. They have now created a platform for engagement and there is a demand for them to continually deliver relevant and entertaining content to maximize their value.
FMCG Snackfoods and Beverages also experienced the largest volume growth of fans while Retail – Grocery driven by Woolworths and their promotional activity had the highest growth and engagement outcomes.
The higher engagement rates tend to be experienced by the industries with lower overall fan numbers, reflecting a commonsense view that the higher the fanbase the more difficult it is to engage a substantial percentage each month, viewing the raw numbers in conjunction provides a balance view and comparison.
Data for this report was collected on January 10, 17, 24 and 31, please review the methodology at the rear of the report for a clear understanding of each metric.
If you’d like to be download the report go to www.theonlinecircle.com/facebook-report.
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